The weekly market in Vilafranca de Bonany is a down-to-earth, authentic village market in the agricultural heart of Mallorca. Located on the road between Palma and Manacor, the town is best known on the island for its exceptionally sweet honeydew melons and agricultural products. If you want to experience the true flavors of Mallorca, this is the place for you.

What can you find at the weekly market in Vilafranca de Bonany?

The focus is on fresh fruits and vegetables straight from farmers in the fertile surrounding area—and, depending on the season, the famous melons for which the town is known far beyond its municipal borders. You’ll also find Mallorcan food products, textiles, handicrafts, and plants. The market has retained its original, rustic character.

When and where?

The Vilafranca de Bonany weekly market takes place every Wednesday from about 9 a.m. to 1 p.m. around Plaça Major in the town center. The compact market is primarily aimed at locals, but also attracts interested visitors during the season.

Directions & Parking

Vilafranca de Bonany is centrally located in the island’s interior on the MA-15 highway between Palma and Manacor, about a 40-minute drive from Palma. This makes the town very accessible; you can usually find a parking spot easily along the streets or on the outskirts of town.

Tip for Your Market Visit

Keep an eye out for the famous melons in late summer—in early September, Vilafranca even celebrates its own melon festival, the Fira del Meló, featuring a contest for the largest Mallorcan melon. Farmers also often sell their melons and produce directly from their fields along the roadside around town.

Frequently Asked Questions About the Vilafranca de Bonany Weekly Market

When is the weekly market in Vilafranca de Bonany?

The market takes place every Wednesday from about 9 a.m. to 1 p.m. around the Plaça Major in the center of Vilafranca de Bonany.

What is sold at the market in Vilafranca de Bonany?

Mainly fresh fruits and vegetables from the region—including the famous melons when in season—as well as Mallorcan foods, textiles, handicrafts, and plants.

What is Vilafranca de Bonany known for?

The town is best known on Mallorca for its exceptionally sweet honeydew melons and agricultural products. The Fira del Meló melon festival also takes place every year in early September.